When it comes to running a business, there are two things you must have dialed in. First is the business itself—I’ll assume you’ve got that covered. Second is finding the work.
Of course, if you run a good shop, the business will find you through word of mouth.
But what if you could harness that word of mouth? What if you could spread the word faster, to the right people, at the right time? Say, the day their air conditioning stops working?
That’s what SEO for HVAC contractors is all about.
By the end of this post, you’ll learn five easy and affordable ways SEO for HVAC contractors brings more business through the door.
1. SEO for HVAC Contractors Harnesses Customer Reviews
As a contractor, few things drive business like the shared experience of your customers.
The social aspect of customer testimonials, reviews, and case studies leverages a powerful aspect of human psychology.
By running your business like the professional you are, you’re generating happy customers.
SEO gets those positive experiences in front of more people. It’s like word of mouth on steroids.
2. Good SEO Targets Your Marketing Efforts
Imagine you came up with an amazingly efficient central air system.
Then you decided to give a presentation of that new system to 20,000 high schoolers. Your presentation was amazing, and your central air system is still groundbreaking.
But your audience doesn’t care about your product. They don’t own houses, and won’t own a home for a while. You end up with no extra business.
Give that same speech to 1000 homeowners, and chances are someone in the audience has an air conditioner on the fritz. You get a new customer.
With a blog post on (for example) common signs of a faulty condenser coil, you might only reach 100 people. That doesn’t sound like much, but the people who want to read that post are exactly who you want to reach.
Now you can give your presentation to 100 people that are very likely to find your speech relevant. That’s how SEO helps you target the best prospects.
3. SEO Lets You Control the Online Interaction
The best HVAC contractors keep their shop and their equipment clean. It’s about safety and efficiency, but it’s also about professionalism.
Why hold your in-store presence to a high standard and let your image on the web flounder?
You want every point of contact to be easy and convenient for your customer. By paying attention to your SEO, you get your customers and prospects the information they need when they need it.
4. SEO Puts Your Experience and Expertise on Display
We talked about how SEO puts your customer reviews in front of more eyeballs. But what about your blog posts, where you answer questions and address pain points? What’s the point of writing those if no one sees them?
In that way, SEO is like marketing for your marketing.
You do good work for a customer and they reward you with a referral. With SEO for HVAC contractors, you do good work on the internet and the search engines reward you with a referral.
The only difference is, if it’s Google, that referral goes out on a search engine that saw over two trillion searches in 2016.
5. SEO for HVAC Contractors Brings Educated Prospects to You
If you’re running an HVAC business, you’re probably used to dealing with difficult customers with unrealistic expectations. When they’ve already been educated by your blog posts, case studies, or videos, you don’t have to spend as much time walking them through everything.
Again, this improves the experience for you and the customer.
SEO helps HVAC contractors by:
- Harnessing Customer Reviews
- Targeting Your Marketing Efforts
- Letting You Control the Online Interaction
- Putting Your Experience and Expertise on Display
- Bringing Educated Prospects to You