For the past three 3 years, the most successful B2B content marketers have been more likely than the least successful ones to have a documented content marketing strategy. Clearly, you’re …
Updating Website Content: The Painfully Simple Business Case
You can update old website content and get results with far fewer resources than it takes to create new content.
6 Adaptable Content Ideas (with Examples) that Work in “Boring” Industries
6 adaptable content ideas that have gone viral and driven brand awareness for a wide variety of businesses.
A Novel Method for Nailing Brand Voice Even Without Clear Direction
Even when you do it well, judging whether you’ve captured brand voice never feels conclusive.
6 Ways to Write Content that Targets a Buyer Persona
If you’re like most content writers, you’ve probably been told about (or read about) buyer personas. It’s one of those terms that’s been used so many times it has started …