How to repurpose your customer stories across the funnel
Now that you’ve produced your customer story, it’s time to use it. For most brands, this means chopping up the…
Chris Meyer
6 hallmarks of a great B2B case study
What makes a case study great isn’t the medium or format. You can tell a story in video, infographics, audiograms,…
Chris Meyer
How to find and secure customers for your B2B case studies
Once you know the story you want to tell, you need the customer who’s going to help you tell it. …
Chris Meyer
How to find story angles for your B2B customer stories & case studies
The story angles of your case studies determine how you structure your story, which customers you select to interview, and…
Chris Meyer
6 Questions to Answer in your Request for a Customer Interview
The worst interview request isn’t the one your customer rejects. It’s the one your customer accepts and later refuses to…
Chris Meyer
How to Use Empathy to Supercharge Your Customer Stories
Customer stories have one thing a testimonial doesn’t. But most marketers miss it because they only care about social proof.…