Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage, and convert prospects, you’ll have to choose. Because, sometimes, grammar …
The Minimum Viable Content Marketing Strategy
For the past three 3 years, the most successful B2B content marketers have been more likely than the least successful ones to have a documented content marketing strategy. Clearly, you’re …
How to Use the Only 5 Copywriting Formulas You Need to Write a Killer Introduction
If you want your prospects to turn into customers, first you need them to listen to you. But just one droning sentence in your blog post introduction. And you lose …
Updating Website Content: The Painfully Simple Business Case
You can update old website content and get results with far fewer resources than it takes to create new content.
The Easy, Effective Way to Write Compelling Customer Story Introductions
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.
How to Come Up With Unique Blog Content Ideas
How do you generate unique blog content ideas? Channel your inner child, ignore your inner critic, don’t be scared to share, and put your damn phone down.
English Majors: You’re 1 Good Idea, 1 Skill, and 9 Websites Away from a Higher-Paying Job
“Oh… you’re an English Major.” Those words and a grin followed me through my first couple job interviews out of college. I was applying for finance jobs. I had a …
Writing Educational Content Without a Clear Purpose is Hurting Your Inbound Marketing
The focus of this article is to persuade you to hone in on one purpose when you’re producing content. Because if you don’t, you may as well light your grill…
5 Writing Experts Explain How to Write a Blog Post Introduction
It’s a special writer who makes it across the barren minefield that is the blog post introduction. Because, sadly, your readers won’t hesitate to chuck your…