The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.
How do you generate unique blog content ideas? Channel your inner child, ignore your inner critic, don’t be scared to share, and put your damn phone down.
“Oh… you’re an English Major.” Those words and a grin followed me through my first couple job interviews out of college. I was applying for finance jobs. I had a …
The focus of this article is to persuade you to hone in on one purpose when you’re producing content. Because if you don’t, you may as well light your grill…
It’s a special writer who makes it across the barren minefield that is the blog post introduction. Because, sadly, your readers won’t hesitate to chuck your…
Your brain is susceptible to at least a hundred cognitive biases and plenty of inefficient tendencies. Especially when it comes to creative content writing.
6 adaptable content ideas that have gone viral and driven brand awareness for a wide variety of businesses.
Even when you do it well, judging whether you’ve captured brand voice never feels conclusive.
Discover how to leverage the conventions of conversation to hold your reader’s attention.