How to Use Empathy to Supercharge Your Customer Stories
Customer stories have one thing a testimonial doesn’t. But most marketers miss it because they only care about social proof.…
Chris Meyer
Inside the Structure of a Story-Driven Case Study
Most case studies die by a thousand tiny cuts. A forced mention of a feature here, an out-of-context metric there……
Chris Meyer
3 Writing Rules You Can Now Ignore Forever
Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage,…
Chris Meyer
How to Get Your Case Study Readers Past the Introduction
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find…
Chris Meyer
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers…