The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.
How to Come Up With Unique Blog Content Ideas
How do you generate unique blog content ideas? Channel your inner child, ignore your inner critic, don’t be scared to share, and put your damn phone down.
English Majors: You’re 1 Good Idea, 1 Skill, and 9 Websites Away from a Higher-Paying Job
“Oh… you’re an English Major.” Those words and a grin followed me through my first couple job interviews out of college. I was applying for finance jobs. I had a …
Writing Educational Content Without a Clear Purpose is Hurting Your Inbound Marketing
The focus of this article is to persuade you to hone in on one purpose when you’re producing content. Because if you don’t, you may as well light your grill…
5 Writing Experts Explain How to Write a Blog Post Introduction
It’s a special writer who makes it across the barren minefield that is the blog post introduction. Because, sadly, your readers won’t hesitate to chuck your…
5 Ways to Be a More Creative Content Writer
Your brain is susceptible to at least a hundred cognitive biases and plenty of inefficient tendencies. Especially when it comes to creative content writing.
6 Adaptable Content Ideas (with Examples) that Work in “Boring” Industries
6 adaptable content ideas that have gone viral and driven brand awareness for a wide variety of businesses.
A Novel Method for Nailing Brand Voice Even Without Clear Direction
Even when you do it well, judging whether you’ve captured brand voice never feels conclusive.
The Copywriting Technique Every Writer Should Learn
Discover how to leverage the conventions of conversation to hold your reader’s attention.