Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage, and convert prospects, you’ll have to choose. Because, sometimes, grammar …
How to Use the Only 5 Copywriting Formulas You Need to Write a Killer Introduction
If you want your prospects to turn into customers, first you need them to listen to you. But just one droning sentence in your blog post introduction. And you lose …
The Easy, Effective Way to Write Compelling Customer Story Introductions
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.
How to Come Up With Unique Blog Content Ideas
How do you generate unique blog content ideas? Channel your inner child, ignore your inner critic, don’t be scared to share, and put your damn phone down.
Managing a Content Writer? 7 Tools to Maintain Quality Control
Your content writer should already be using these tools. But if you’re on a budget, and you’ve decided to sacrifice on quality for low prices, arm yourself against low quality …