The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.
How to Come Up With Unique Blog Content Ideas
How do you generate unique blog content ideas? Channel your inner child, ignore your inner critic, don’t be scared to share, and put your damn phone down.
7 Videos on ‘Boring’ Niches that Reached Huge Audiences (And How)
How are you supposed to reach anyone when you’re creating content for an auto parts dealer? An HVAC contractor? Or a media blasting service? (And what the heck is a …
Managing a Content Writer? 7 Tools to Maintain Quality Control
Your content writer should already be using these tools. But if you’re on a budget, and you’ve decided to sacrifice on quality for low prices, arm yourself against low quality …
9 Words Professional Blog Content Writers Avoid in their Headlines
Nowhere is it easier for blog content writers to screw up than in your headline. And nowhere is it more important not to screw up. After all, without a click …