Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage, and convert prospects, you’ll have to choose. Because, sometimes, grammar …
The Easy, Effective Way to Write Compelling Customer Story Introductions
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find one that’s as effective and easy to learn.
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers hanging on your every word.
Writing Educational Content Without a Clear Purpose is Hurting Your Inbound Marketing
The focus of this article is to persuade you to hone in on one purpose when you’re producing content. Because if you don’t, you may as well light your grill…
5 Writing Experts Explain How to Write a Blog Post Introduction
It’s a special writer who makes it across the barren minefield that is the blog post introduction. Because, sadly, your readers won’t hesitate to chuck your…
A Novel Method for Nailing Brand Voice Even Without Clear Direction
Even when you do it well, judging whether you’ve captured brand voice never feels conclusive.
The Copywriting Technique Every Writer Should Learn
Discover how to leverage the conventions of conversation to hold your reader’s attention.
5 Content Writing Tips that Will Make English Teachers Cry
Effective communication is your ultimate goal. Sometimes grammar and style will bring you closer to that goal and sometimes they won’t.
6 Ways to Write Content that Targets a Buyer Persona
If you’re like most content writers, you’ve probably been told about (or read about) buyer personas. It’s one of those terms that’s been used so many times it has started …
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