B2B Content Marketing Strategy

Build Your Influence.
Identify Buyer Personas Map Business Needs to Content Plan and Schedule Content Create an SEO, Social, and Blog Strategic Plan Develop a Written Style
Let's Chat

A la Carte Services

Search Engine Optimization (SEO)

Site Architecture

Sample of Deliverables:

  • A Relevant, Informative Internal Linking Strategy
  • An Optimized User Experience
  • Design Consistency
  • Content Prioritized Based on Business Needs

Content Creation Framework

Sample of Deliverables:

  • Reduced/Eliminated Duplicate Content
  • Internal Linking Protocol
  • Optimized Content Structure
  • Topic Planning
"Chris Meyer was the clear voice we were looking for that could contribute SEO experience, organized thinking, and dependable quality."
Chris Hudson
Multimedia Designer
Waxie Sanitation Supply

Strategic Content Planning

Gated Content Planning

Sample of Deliverables:

  • Industry Search, Social, and Media Trend Reports
  • A Creative Brief for Each Asset
  • Promotion Plan for Social, Blog, and Email
  • Targeted Media Outreach

Blog, Social, and Website Strategy

Sample of Deliverables:

  • Editorial Calendar with Blog Ideas
  • Search, Social, and Website Analytics
  • Media Pitches
  • Integrated Social, Blog, and SEO Efforts

Fast Results that Last

After partnering with CM Business Writing for one month,a Walnut Creek real estate agent saw an average web traffic increase of 82%.
After partnering with CM Business Writing for one month,
a Walnut Creek commercial real estate agency saw an average web traffic increase of 82% over the next three months.
Schedule a Call

Email Marketing

Strategic Email Services

Sample of Deliverables:

  • Segmented and Managed Lists
  • Lead Nurturing Campaigns
  • Email analytics
  • A/B Tests and Optimization
email marketing certification badge

Analytic and Strategic Expertise

Leveraging a background in real estate development finance, I blend
analytic expertise and creative problem-solving to achieve profitable results
for my clients.

Put your head together with mine and through our combined industry knowledge, data
analysis, and strategic planning, we'll get you the results you need.

CM Business Writing is well-versed in:

  • Google Analytics, Keyword Research Tool, and Google Webmaster Tools
  • SEMRush Competitive Keyword Research Tools
  • BuzzSumo Content Analysis Tools
  • Screaming Frog Web Crawler (for content audits)
  • Wordpress, Yoast, Canva, MailChimp, Pardot
  • Advanced Microsoft Excel
  • The HOTH SEO Tools


I provide freelance B2B content strategy services on-site for clients within the San Francisco Bay Area and remotely for clients nationwide.

I primarily serve East Bay and San Francisco-based businesses.

If you contact me on a weekday via phone or email—and I’m not on vacation or ill—expect a response within 24 hours.

Freelance Payment Structure

I generally charge based on the project, but will work based on an hourly fee in some cases.

I do not publish my rates on the web, but I'd be happy to provide a free quote based on your project specifications.