Consulting designed for SaaS and Finance brands that want to grow their business through content marketing.



With so many ways to do content marketing wrong... how do you make sure you’re getting it right?

Lots of leads, traffic, and customers are good hints. But even then, do you actually know what direction you’re headed? Or if there’s any clear direction at all?

That, in a nutshell, is where I come in.

Whether you’re just starting to develop your content marketing program or you’ve been at it for a while, I’ll help you find, prioritize, map out, and execute your highest-impact, lowest-effort content marketing opportunities.

Here are a few folks who’ve seen what I’m talking about firsthand:



Mortgage broker increases 3-month rolling average monthly organic traffic by 868% (from 98 to 949 unique users) within six months of implementing Chris’s editorial plan.


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I'd recommend Chris to anyone who's serious about content marketing.


He jumped on a call with me within a day or two of me reaching out to him and was able to add immediate value.

- Salomon Chong, Co-founder and CEO, The Mortgage Hub




Payments provider increases average search result position of all branded keywords from nine to three, resulting in a 61.5 percent increase (399 to 1037 unique users) in organic traffic one month after implementing Chris's SEO recommendations.



Superb work on our SEO strategy.

Clear-eyed view and deep dive with specific rationale points for the why/why not of every element of the SEO approach. Clear, clinical and concise recommendations. Very highly recommend Chris!

- Krishna Kumar Singh, VP of Program Management, InstaReM

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Let's get you set (or reset) in the right direction

Here are three ways we can work on creating a smarter content marketing strategy for your business:


Order your high-impact, low-effort content marketing plan

Discover the new opportunities hiding in your old content. Or find out how to start off on exactly the right foot. With this audit you’ll receive a custom content plan for taking advantage of the best opportunities for your business.

You’ll walk away with a 6 to 12-month roadmap of what you need to do to outrank your competitors, a list of targeted content creation and distribution opportunities, and a fully developed blueprint for sustainable success.


Solidify the SEO foundation of your website

Get rid of all that technical stuff gunking up your organic traffic. To make sure your website is Google-friendly, you can work with me to get your site set up for maximum search engine visibility and quality traffic.

And since I speak HTML, CSS, and Javascript, you can leave it to me to deliver my recommendations to your developers.



Book my content writing time

Rent a writer (that’s me) to help you write out your next great content idea.

When you know what you need and you’re ready to hand it over to a content marketer who’s been writing creatively or commercially for well over a decade, this is what you want.

Just let me know what you’re looking for, I’ll review it, and we’ll set up a call.