Content Projects The results referenced below were last updated: 6/28/2019
After another consultant failed to deliver on the client’s specifications for this project, the client brought me in to write this white paper on emergency preparedness in healthcare facilities. After my initial research and discovery work, despite the compressed timeline, I proposed a completely new angle for the paper. With just one week to complete a final draft, I went to work.
The resulting white paper, “Emergency Preparedness: Critical Planning for Healthcare Facilities” was picked up by a leading industry publication. To this day, this white paper is the client’s most-downloaded piece of content since they began their content marketing initiative three years ago.
Short Form + Strategy
The founder of a medium-sized mortgage brokerage in Huntington Beach brought me in to help start his content marketing initiative. After taking the time to understand his audience, business goals, resources, and desired content workflow, I did competitive keyword and topic research to guide his editorial strategy.
Since the first post in the editorial calendar was published six months ago, organic traffic to this client’s site has increased by 24 percent. Multiple educational posts that this client and I collaboratively planned and wrote, like this one, rank on the first page of Google for highly competitive search terms.
I’ve also done several projects that involved figuring out how, what and when to pitch editors at industry publications. Here are a couple of the results of those projects: