![Featured image for “How to Use Empathy to Supercharge Your Customer Stories”](https://www.bizwrites.com/wp-content/uploads/2024/07/Social-Proof-Empathy.png)
How to Use Empathy to Supercharge Your Customer Stories
Customer stories have one thing a testimonial doesn’t. But most marketers miss it because they only care about social proof.…
Chris Meyer
![Featured image for “Inside the Structure of a Story-Driven Case Study”](https://www.bizwrites.com/wp-content/uploads/2024/07/Inside-the-Structure-of-a-Story.png)
Inside the Structure of a Story-Driven Case Study
Most case studies die by a thousand tiny cuts. A forced mention of a feature here, an out-of-context metric there……
Chris Meyer
![Featured image for “3 Writing Rules You Can Now Ignore Forever”](https://www.bizwrites.com/wp-content/uploads/2020/12/Content-Writing-Rules-Feature-Image-1.png)
3 Writing Rules You Can Now Ignore Forever
Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage,…
Chris Meyer
![Featured image for “How to Get Your Case Study Readers Past the Introduction”](https://www.bizwrites.com/wp-content/uploads/2024/07/They-Laughed-When-I-sat-Down.png)
How to Get Your Case Study Readers Past the Introduction
The contrast lead is not the only way to write a customer story introduction. But I challenge you to find…
Chris Meyer
![Featured image for “Keep Readers Hooked with this Conversational Copywriting Formula”](https://www.bizwrites.com/wp-content/uploads/2018/12/kevin-curtis-3308-unsplash.jpg)
Keep Readers Hooked with this Conversational Copywriting Formula
You can use this natural convention of conversation along with an internal cliffhanger as a copywriting formula to keep readers…